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In the 1970s sportswear of all kinds exploded onto the fashion scene within the UK with Diadora being a key player in this. They were successful due to the way in which they combined leather with new high performance materials to produce incredible looking trainers that also performed. The combination of performance materials along with incredible durability meant that the quality and responsiveness of their shoes only aided in their effectiveness as a sportswear shoe.
It was during a period in the 70s that Diadora started its renowned partnership with sporting superstars, one of which was Bjorn Borg, the poster boy of tennis. With this partnership firmly established the Diadora Borg Elite trainer was born and seen as the ultimate tennis shoe. The Diadora Borg Elite Gold was the leading, most desired fashion shoe of 1981 only to be afforded by few but adored by many.
The long term sponsorship deal between Diadora and Bjorn Borg in 1981 was the major catalyst that lead to the launch of the legendary Diadora Borg Elite Gold shoe in Kangaroo leather. One of the most expensive shoes of its time avaeraging between £90-£100 its elitist looks made Diadora an instant hit with sportswear fans of the time and with Diadora shoes becoming part of the uniform for groups such as the football casuals of the 80s. 80s casuals competed against rivals who were also wearing top quality threads of the time.
After a short period differing colour variations of the Diadora Borg Elite trainer were issued but in lesser materials such as premium leathers and were available in white with navy Diadora logo, white with green and white with silver Diadora logo.
Since the early 1980s the Diadora Borg Elite Gold, due to massive popularity and demand from many, has been relaunched every 5 years or so. This in part helps to retain its exclusivity and sense of elitism amongst many avid collectors, many of whom in the 80s were young lads who couldn't even think to buy a pair now being in their 40s and able to purchase multiple pairs of their favoured trainer.
With increasing help from collectors, who have played a key role in getting these re-issued, and films like The Business and The Firm awareness of this iconic trainer has grown considerably and helped to further boost the profile of Diadora on a global scale with more and more interest being taken in Diadora Borg Elite trainers and other associated products.
The last major re-issue of the Diadora Borg Elite Gold was in late 2009 early 2010 with a price of £105, which in today's money is still a high price but one that we stress is a worthy one to pay for something that meant so much to so many people in the 80s.
A leading stockist specialising in 80s brands and retro clothing their isn't much you won't find at 80s casual classics website. They stock Diadora Borg Elite Gold trainers along with other colour variants of Diadora Borg Elite and feature products of popular brands Fila, Sergio Tacchini, Diadora, Ellesse, Robe di Kappa and many other that we are sure will wet your appetite. For more information log on now and get yours.
I'm a very big fan of Diadora trainers and my favourite has to be the Diadora Borg Elite Gold trainer in kangaroo leather. This trainer was and still is a key part of the whole 80s casual look and was an inspirational item that people in the 80s worked hard to get. Along with Diadora I'm a fan of Fila, Sergio Tacchini, Ellesse, Gabicci Vintage and Robe di Kappa.
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