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Websites for small business movie theater owners?
Hello. For my Entrepreneurship class I chose to start a discount cinema to write my final business plan on.
I have searched through Ebscohost and other academic journals, as well as the Internet, but I cannot seem to find anything helpful. I am looking for information that would help me write a pitch letter, compile a press kit, understand my potential demographics, potential strategies....anything I would need to know to help start up a small movie theater business. I have been searching for weeks with no avail. Thank you.
When I started writing this answer, I missed that you want to start a discount cinema, and I was thinking that your search was too broad -- that you'll need to consider what your small business movie theater's niche is before you can search for it.
For instance, are you planning to just be a franchised location in one of the major chains? I'm guessing not, because that's not how your description reads.
I found several sources of information for other types of cinemas (including this article on upscale theaters -- so the opposite of what your business plan is about: http://nymag.com/daily/entertainment/2007/09/movie_theaters_for_grownups_co.html)
Maybe you've already found this threat,
http://cinematreasures.org/news/14690_0_1_0_C/
where they're discussing how to start discount cinemas, and it's not a site that's focused on that topic. But it suggests that you'll have to visit general sites and ask for advice. (There's even an email address from someone who's college class investigated this same topic a year ago, so they may point you to some helpful statistics sites.)
But the main advice that I had for you wasn't to visit a website but to ask existing discount theaters for that information. Let them know you're doing this for a class project. If there aren't any in your city, I did an online search and found tons of them.
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